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Basically, it is a set of standardized questions, often called items, which follow a fixed scheme in order to collect individual data about one or more specific topics.sometimes questionnaires are confused with interviews.
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A marketing questionnaire, in the simplest sense, is a type of questionnaire used in conducting a market survey or market research. Product, price, place (location) and promotion. According to william stanton, "imc is an element in organization's marketing mix Marketing questionnaires are often administered to customers of a certain market or area. Surveys and market research on company products.
This shows how the company's marketing efforts stack up against competitors.
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Surveymonkey audience knows who is taking the survey and therefore it can automatically pipe in five types of demographic information (gender, age, household income, device used to take the survey, and location) directly into your results.
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